This archive report was first published on 29 August 2019.
On Friday, Quickmart, a tier-two retailer, marked a significant milestone in its expansion strategy by opening its 11th store on Nairobi's Waiyaki Way.
The new branch, located near Deloitte's office block, is a testament to the company's commitment to growing its revenues by rolling out more branches and its fresh food market concept.
According to Quickmart, the fresh food concept has high gross profit margins compared to other dry groceries, with the company targeting sales contribution of up to 30 percent from the segment.
Quickmart is working with local design firm Renova Ltd to implement modern architecture and a catchy layout for the new segment.
"We are laying focus on the fresh food concept since it has high gross profit margins compared with other dry groceries," said Quickmart Marketing Manager, Betty Wamaitha.
