This archive report was first published on 29 August 2019.
OLX South Africa, a leading classifieds platform, has partnered with 365 Digital to drive its ad revenue. This strategic partnership was announced on August 29, 2019.
As part of the deal, 365 Digital will support OLX South Africa by selling its ad inventory to its publishing partners. This move is expected to help OLX South Africa take advantage of the hundreds of publishers in 365 Digital's premium ad marketplace and boost the reach of its inventory.
According to Mark Kritzinger, OLX country manager for South Africa, the partnership allows for a seamless integration with their system and enables them to operate in a highly collaborative manner. He added, “The partnership allows a seamless integration with our system and gives us the opportunity to operate in a highly collaborative manner. We are pleased that our inventory joins an already strong portfolio of publishers, and a powerful commercial team with strong relationships.”
The partnership is a win-win for both parties, as it allows 365 Digital to tap into OLX South Africa's vast user base of 2.5 million South Africans who visit the site every month. This presents a goldmine for advertisers working with 365 Digital, who can leverage the platform's purchase intent data to design messaging for their brands and increase conversions.
Julian Jordaan, Commercial Director of 365 Digital, commented on the partnership, saying, “We’re thrilled to be partnering OLX. The addition to 365 Digital’s already robust premium publisher marketplace is a perfect enhancement to premium campaigns not only in quality of inventory, but also scale and efficacy.”
