This archive report was first published on 28 August 2019.
On August 28, 2019, Coca-Cola European Partners (CCEP) and autonomous driving experts TeleRetail launched a trial of self-driving robots at Alton Towers Resort in Staffordshire, UK.
The robots collect products from the Alton Towers distribution centre and deliver them to drinks outlets across the park, using artificial intelligence to navigate around thousands of visitors during the peak summer season.
Equipped with GPS technology, sight, sound, and motion sensors, the robots travel at 3mph and can cover distances of up to 50km. They also use laser sensors to judge the distance to potential obstacles, enabling them to stop safely and avoid collisions.
"We are seeking out leading-edge technology start-ups and helping them to grow through access to expertise and the opportunity to test and refine their innovative solutions," said Leendert Den Hollander, Vice President and General Manager at CCEP.
"The TeleRetail robots are a perfect example of how we are trialling technology that could enable 24/7 on-demand logistic services and eventually be something that can be scaled up to larger vehicles," he added.
Neil Crittenden, Commercial Director at Alton Towers Resort, said, "If the trial is successful, there are many potential applications for this technology at Alton Towers. Who knows, in the future guests may be able to order drinks from the queue line to be delivered by robots when they finish a ride, or we could see automated room service deliveries across our 700 hotel rooms. The possibilities are huge."
