Lucy Mwangi, co-founder of Moonbeam Production, described the company's origins in 2011 following Eve D’Souza's departure from corporate work in late 2010. The production process involves four-season cycles requiring months of pre-production, including story development, scriptwriting, and set design. Filming occurs six days a week with 12-hour days from 6:30 am to 7:30 pm.
Mwangi emphasized deliberate character choices to reflect African social issues, citing examples like Shiro from Auntie Boss and interracial relationships in Varshita. The company has produced over 20 seasons of Auntie Boss, 21 of Varshita, and eight of Njoro wa Uba, with challenges including a 2017-2018 burnout period from non-stop filming.
The 2020 pandemic disrupted production schedules, forcing delays and increased costs. Mwangi noted financial risks taken to self-fund 26 episodes of Auntie Boss before securing a broadcaster. She advised aspiring producers to prioritize storytelling, budget management, and passion, highlighting the importance of partnerships and adaptability in overcoming industry challenges.
"If you keep waiting and playing it safe, you are not going to achieve much success," Mwangi said, reflecting on the risks that shaped Moonbeam's growth. The company continues to produce over 20 seasons of Auntie Boss and other series, maintaining its commitment to authentic African narratives.
