This archive report was first published on 23 August 2019.
Vivo has announced its expansion into the Middle East and Africa markets, with the latest Y series smartphones set to launch in the region. The company's products are now available in UAE and Morocco, with Nigeria, Kenya, Egypt, Saudi Arabia, and Bahrain to follow suit in the coming months.
According to Vivo, the expansion is part of its global strategy to bring innovative and stylish products to more consumers around the world. The company has been dedicated to understanding the needs of consumers through in-depth research, and has been successful in bringing innovative products and services to meet changing lifestyle needs.
“Since our first entry into international markets in 2014, we have been dedicated to understanding the needs of consumers through in-depth research in an effort to bring innovative products and services to meet changing lifestyle needs,” said Spark Ni, Senior Vice President of Vivo.
The Y series will be available in the Middle East and Africa markets progressively starting in UAE and Morocco. The Y12, Y15, and Y17 all provide a different balance of trendsetting design, powerful photography features, and performance to consumers. From the 89% screen-to-body ratio, AI Triple Camera to the Magical Color Fusion design, the Y series is a perfect blend of technology and style usually only featured in premium smartphones.
