This archive report was first published on 23 August 2019.
On August 9, 2019, President Uhuru Kenyatta established the Kenya Export Promotion and Branding Agency (KEPROBA) through a Special issue 565 Kenya Gazette Supplement No. 117.
The new agency was created to succeed the Brand Kenya Board, established by the Brand Kenya Board Order, 2008, and the Export Promotion Council, established on August 19, 1992.
KEPROBA will be headed by Jas Bedi as the Non-Executive Chairperson, while Jacqueline Muga, Kathleen Kihanya, and Mark Bichachi will serve as private sector representatives on the Board for a period of three years.
According to Principal Secretary for Trade Dr. Chris Kiptoo, the agency's functions will include advocating, coordinating, and implementing export promotion, national branding initiatives, and policies that promote Kenyan goods and services in export markets.
“Besides providing national branding guidelines for stakeholders’ initiatives including Kenya missions abroad, the Agency will also advocate, promote and facilitate the development and diversification of Kenya’s export trade,” Dr. Kiptoo added.
