Jumia Confronts Sales Fraud in Africa

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Nyakundi Report

Newsroom 1 min read

Primary source Kenyan Digest archive

This archive report was first published on 22 August 2019.

On August 22, 2019, Jumia Technologies AG revealed that it had identified dubious transactions accounting for approximately 4% of its sales loss in the first quarter of 2019.

The company attributed the loss to improper orders placed and subsequently canceled, which inflated its order volume and led to a KSh1.82 billion loss between the last quarter of 2018 and the first two quarters of 2019.

As a result, Jumia has adjusted its Gross Merchandise Volume (GMV) to account for the fraudulent transactions and suspended employees involved pending investigations.

The company's losses increased by 60% from KSh4.8 billion in the first half of 2018 to KSh7.6 billion in the first half of 2019, prompting a massive fall in its stock price.

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