This archive report was first published on 20 August 2019.
On August 20, 2019, The Standard Group expanded its media presence by launching two new radio stations, Vybes Radio and Spice FM, in a bid to capture a larger share of the market.
According to Head of Marketing Ruth Nyabuto, Vybes Radio aims to empower the young generation through inspirational music that would transform their lives, while Spice FM will target an audience searching for mature talks and music that takes them back to the old days.
Spice FM will broadcast on 94.4 FM in Nairobi, while Vybes Radio will air on 104.4 FM. The launch ceremony was attended by Information and Communications Principal Secretary Jerome Ochieng and Standard Group CEO Orlando Lyomu.
The Standard Group's latest move marks another step in its expansion spree, as it seeks to compete with its rivals, the Nation Media Group and Royal Media Services.
Recently, the media house has launched Swahili entertainment channel Burudani TV, acquired Pampazuko and Mt Kenya Star newspapers, and operates KTN Home and KTN News TV channels, in addition to Radio Maisha, the Standard newspapers, The Nairobian, Pulse, and Outdoor Advertising Services.
