This archive report was first published on 20 August 2019.
August 20, 2019, marked a significant shift in the way businesses operate, with online ventures emerging as the new norm in entrepreneurship.
With the rise of digital technology, many individuals have opted for online businesses over traditional shop-based ventures, citing increased costs and taxing services as major deterrents.
Online businesses in Kenya, such as Jumia, have made it possible for customers to shop online through mobile apps, with delivery charges incurred. Other popular online ventures include accessory shops, food delivery services like Uber Eats, and boutiques.
For small-scale business beginners, going online has been regarded as a significant advantage over setting up physical shops, as it allows for a wider reach of potential customers.
To set up a successful online business, one must first establish a legitimate and official account page to avoid confusion and duplication.
Next, it is essential to build a following by spreading the word and engaging with potential customers through social media platforms.
Interactivity is key, and businesses should provide mobile numbers for direct communication and update their profiles regularly to keep customers informed.
High-quality product images and detailed information on sizes, colors, and prices are also crucial in building trust with potential customers.
For online food shops, providing clear instructions and feedback mechanisms is vital in ensuring customer satisfaction.
Effective communication of terms of delivery and packages is also essential in maintaining good customer service relations.
With various online apps available, businesses can choose the most suitable platforms to reach their target audience, including social media sites like Facebook, Instagram, and WhatsApp.
Ultimately, online businesses offer a strategic advantage in today's digital landscape, allowing entrepreneurs to save on premises and focus on building a strong online presence.
