This archive report was first published on 18 August 2019.
On August 18, 2019, the integration of artificial intelligence and machine learning into search engine optimization (SEO) was a topic of great interest. The concept of user intent, which directly affects the relevance of search results, was at the forefront of this discussion.
Google's Rankbrain, a vital component of the Hummingbird algorithm, utilizes machine learning to select the most relevant search results for user search queries. Since its integration in 2015, Rankbrain has been a work in progress, but its impact on SEO is undeniable.
So, how can you make good use of Rankbrain to the advantage of your SEO campaign? The primary goal is to create content that is relevant, information-rich, and well-written. Content that delves into a specific topic, rather than a topic that only contains general information, are more likely to be visited by users.
Because Rankbrain is currently able to factor in user intent, it's able to find very specific answers, even when the search query is vague. With this in mind, content that has specific answers is naturally going to rank higher. Companies such as those found on BestSEOCompanies.com know how best to adapt content to suit modern Google search standards.
