This archive report was first published on 15 August 2019.
August 15, 2019, marked a significant shift in the music industry, with Harmonize's departure from Wasafi Classic Benz (WCB), a record label owned by Diamond Platnumz. The split has left many wondering what this means for Diamond's business strategy and the future of WCB.
According to sources, Diamond is unfazed by the split, having taken jibes at Harmonize in his music, including a song about his former bodyguard Mwarabu Fighter allegedly cuckolding him. More recently, Diamond mocked Harmonize on stage, singing about his apparent greed, before splurging 2 million shillings on a bracelet.
While Harmonize is undoubtedly talented, it was WCB's infrastructure that allowed him to shine. The label's vast resources, including interests in radio and TV, provided Harmonize with a massive platform to showcase his skills. With WCB's support, Harmonize has established himself as a prominent artist in East and Central Africa.
However, with Harmonize's departure, WCB will likely begin searching for new talent to replace him. Diamond's business handlers will undoubtedly be on the lookout for fresh faces to join the label's roster. As WCB continues to operate as a juggernaut, Diamond will remain focused on touring and generating revenue.
Ultimately, Diamond's business strategy remains unchanged, with WCB's infrastructure playing a crucial role in the label's success. As the music industry continues to evolve, it will be interesting to see how WCB adapts to the changing landscape and what new talent they will bring on board.
