NACADA chairman John Mututho has called on the Kenyan government to implement higher taxes on beer producers, arguing that current pricing policies risk pushing consumers toward illicit alcohol markets.
Mututho warned that rising beer prices could lead to increased consumption of unregulated alcoholic products, which pose severe health risks. He emphasized that the government's recent decision to raise beer excise duties without addressing affordability concerns would disproportionately affect low-income populations.
"A new policy that increases beer prices without safeguards will exacerbate the use of illicit alcohol, which is dangerous to public health," Mututho stated. "Instead of punitive pricing, the government should consider progressive taxation that maintains accessibility while generating revenue."
The NACADA leader proposed that breweries should bear greater responsibility through higher levies, arguing that lower beer prices would prevent economic hardship while reducing demand for illegal alternatives. He criticized Treasury Secretary Henry Rotich for failing to address the issue comprehensively.
"A balanced approach is needed that ensures affordability for all citizens while discouraging illicit production," Mututho added. "The current strategy risks creating a parallel market that undermines public health and tax compliance."
