Diamond's Francophone Strategy Pays Off: Pogba Sings Along to 'Inama'

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Nyakundi Report

Newsroom 1 min read

Primary source Kenyan Digest archive

This archive report was first published on 11 August 2019.

On August 11, 2019, Diamond's song 'Inama' reached a milestone of 16 million views, a testament to the song's global appeal and Diamond's strategic move to tap into the francophone market by collaborating with Fally Ipupa.

Manchester United star Paul Pogba has taken his admiration for the song to the next level by learning its lyrics and even singing along to the Swahili parts.

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