This archive report was first published on 10 August 2019.
On August 10, 2019, mSurvey, a Nairobi-based Customer Experience firm, rebranded to Ajua, marking a significant shift in its corporate identity.
The rebranding aims to accelerate business growth on the continent and bridge the gap between businesses and their customers.
According to Ajua CEO, Kenfield Griffith, "We’re building a brand that embodies the future of Customer Experience in today’s world. Our new brand embodies our dedication to continuously innovate our technology to provide businesses with actionable insights."
Launched in Nairobi, Kenya in 2012, Ajua uses technology to survey businesses via customer feedback, measuring and optimizing their Customer Experience.
The company drew inspiration for its new corporate brand from Ajua, a game of strategy originating from Africa over 1,300 years ago.
Ajua mirrors the game by enabling businesses to see, think, move, and win, predicting customer needs with up-to-date customer analytics and tools to take action where it matters most.
Chief Product Officer, Louis Majanja added, "We are embedding technology into culture, our rebranding captures our commitment to help businesses understand their customers and empower consumers in the market."
