This archive report was first published on 10 August 2019.
August 10, 2019, marked a significant milestone for Kenyan celebrities as they ventured into the fashion industry. Inspired by their Western counterparts, they have begun to launch their own fashion lines, including clothing, shoes, and perfumes.
Victoria Kimani, a renowned singer, launched her clothing line, Kimani Couture, which focuses on athleisure wear. Interestingly, she partnered with Rue baby, Akothee's daughter, as one of her models and influencers.
Corazon Kwamboka, a lawyer and social media personality, also ventured into the fashion industry by launching Genieo Sport, a line of gym wear designed for big buxom ladies. Her inspiration stemmed from her inability to find suitable workout attire that didn't expose her derriere.
Otile Brown, a musician, took a different approach by opening a shoe store in Mombasa, rather than launching his own clothing line or shoe brand.
DJ Creme de la Creme, a renowned DJ, returned to the fashion scene with Esko, a collection of everyday urban wear, including hoodies, joggers, and sweatshirts.
Huddah, a social media personality, has a successful cosmetic line that has inspired others, including Caroline Mutoko, to launch their own lines.
