This archive report was first published on 9 August 2019.
On August 9, 2019, SportPesa announced the cancellation of all its sponsorships in Kenya, citing a challenging business environment and regulatory pressures.
The company stated that it had been operating in an 'extremely challenging business environment' for the past couple of months, with regulators imposing punitive measures such as delayed license renewal and the suspension of PayBill numbers.
According to SportPesa, these actions had significantly reduced its business operations, necessitating a re-evaluation of its plans.
In a statement, SportPesa said, "In light of these developments, we regrettably wish to announce that due to the uncertainty of this situation Sportpesa will be cancelling sports sponsorships effective immediately."
The company assured its partners and clubs that they would receive notices as provided for in their contracts, and expressed its passion for sports development in the country.
