This archive report was first published on 9 August 2019.
On Thursday, Trueblaq Group Limited staff held a tribute to the firm's founder, Kevin Ombajo, alias Big Kev, as the company announced plans to expand to East Africa, West Africa, and South Africa.
Big Kev, who passed away in July 2017 after a six-year battle with a brain tumour, had undergone over 10 brain surgeries and lost his sight before his death.
Chairman Peter Nduati recalled how Big Kev had approached him a few years before his death to ask him to buy shares in his company.
"He is one of the pioneers in the events management industry who convinced the corporate world to join in sponsoring and identifying talents," Nduati said.
Trueblaq has experienced phenomenal growth in the last three years, with its turnover and profits doubling during the period, according to Nduati.
Chief executive Jackee Ombajo called on corporates to embrace emerging trends that show consumers want a more humane interaction with brands.
Dagoreti South MP John 'KJ' Kiarie, the chief guest, recalled how Big Kev challenged him to vie for a political seat back in 2007 when he was still part of the famous comedy trio Redykyulass.
"I remember back then, we had an initiative called Jaza Lorry, which was started by Big Kev and then later invited me and other Kenyan artistes to help feed drought-stricken families, and during that time he told me that I should run for a political seat," Kiarie said.
