This archive report was first published on 9 August 2019.
On August 9, 2019, Chelsea Football Club introduced 1xBet as their official Betting Partner for the next three seasons.
Founded in 2007, 1xBet is a prominent online betting company operating in Asia, Africa, and Europe, offering markets on over 1,000 daily events, including football, tennis, and rugby.
The partnership with Chelsea will enhance 1xBet's global visibility, particularly in the UK, as the company seeks to increase its market share.
According to Chris Townsend OBE, Chelsea's Commercial Director, 'We are excited to welcome 1xBet to Chelsea Football Club as our new global betting partner. 1xBet are one of the most rapidly developing companies in the betting industry and we look forward to supporting them in their endeavor to increase brand awareness within the UK and around the world.'
Alex Sommers, a spokesman for 1xBet, added, 'It's a big honour for us to become a partner of such a great football club as Chelsea. We guarantee that Chelsea fans will see a variety of interesting and engaging activities from the partnership over the next three years. And of course, we will fly our blue flag as high as possible!'
As part of the partnership, 1xBet will run a 'Guess the Score' competition throughout the 2019/20 season, offering UK-based fans a chance to win tickets to Chelsea matches, signed club merchandise, and Stamford Bridge Megastore vouchers.