This archive report was first published on 9 August 2019.
On August 9, 2019, FC Barcelona and 1xBet announced a new partnership deal that will see the online betting company become the club's Global Partner for the next five seasons, through to June 30, 2024.
The agreement, which comes into effect on July 1, is part of the club's global expansion strategy and aims to source the best possible partners in different categories to maintain its leading position in sports sponsorship and marketing.
As a result of this agreement, FC Barcelona and 1xBet will work together on various activations, including promotional material and marketing campaigns featuring the club's players.
1xBet is a leading international gaming and technology company with over 12 years of experience in the field, and offices in Europe, Asia, and Latin America. The company has sponsorship deals in place with major rights holders, including Serie A, Tottenham Hotspur, and LaLiga Media Partner.
FC Barcelona's Commercial Area head, Josep Pont, said,
