This archive report was first published on 7 August 2019.
On August 7, 2019, Keroche Breweries announced plans to invest in sorghum farmers, committing to pay up to Sh200 million over the next five months.
The move is aimed at securing a steady grain supply for the company's new lager, which is made from 70% white sorghum and 30% barley.
Keroche Breweries CEO Tabitha Karanja stated that the company would put farmers on contract to ensure a consistent supply of high-quality sorghum.
‘We have just started and we are going to contact thousands of small-scale farmers … We intend to buy 3,640,000 kilogrammes which will cost us Sh200.2 million that we will pay to the farmers,’ she said.
The company's new lager, KB Lager, targets the expanding middle-class market and is being sold in a long-neck bottle at a recommended introductory retail price of Sh120.
With a daily production capacity of 800,000 bottles of beer, Keroche Breweries plans to expand its portfolio to target the lower end of the alcoholic beverages market.
