This archive report was first published on 7 August 2019.
On August 7, 2019, Match Group, the parent company of popular dating app Tinder, announced its acquisition of Harmonica, a Cairo-based dating app focused on the Muslim demographic.
Founded in April 2017 by four Egyptian entrepreneurs, Harmonica has quickly gained popularity and facilitated hundreds of marriages in Egypt.
“Two years ago, we founded Harmonica with our sisters, cousins, and friends in mind, with the goal of helping them find a perfect partner. It was critical that what we built was something to protect them and represent the values that our community cares deeply about,” said Sameh Saleh, CEO of Harmonica.
Match Group will retain a team of 12 full-time employees to help serve the Muslim demographic globally. Harmonica will remain headquartered in Cairo, with Sameh Saleh continuing as CEO.
With Match Group’s Acquisition deal, Harmonica’s early investors Flat6Labs and 500 Startups, had realized full exit on their investments in Harmonica.
“From day one we’ve had a great deal of trust in Harmonica’s talented team, and their truly innovative marriage matchmaking application; and now, we’re thrilled that Match Group is sharing the same confidence in moving ahead with this remarkable deal,” said Ramez El-Serafy, Flat6Labs CEO.
