This archive report was first published on 7 August 2019.
Published on August 7, 2019, influencer marketing has become a crucial strategy for brands seeking to connect with new customers and retain existing ones.
With the right approach, social media users can establish themselves as influential voices in their chosen industry.
To build a loyal audience, consider the following six essential tips:
- Play the long game: When starting out, focus on building relationships with brands owned by friends or family, and offer freebies or discounts to entice them to work with you.
- Look for resonance: Create content that matters to your audience and encourages their participation. This will help you build a strong connection with your followers.
- Share your knowledge: Be generous with your industry expertise and build a brand around it. This will help you justify your rate card when you eventually monetize.
- Be consistent: Post regularly, but manage your content calendar to avoid random alerts. Treat your reputation like gold and avoid copying others' work.
- Be relatable: Show your human side to your followers, but be smart about it. Share your struggles and challenges in moderation to avoid spoiling your chances with brands.
- It's not just about the numbers: Focus on engagement and delivering results, rather than just having a large following. Experiment with different platforms to find where your quality audience lies.
