This archive report was first published on 5 August 2019.
According to a survey conducted by KARF in February and March 2019, radio remains the most preferred media channel in Kenya, with an average audience reach of 64.5%.
While online media is growing its audience steadily, hitting an average of 28.5% in February and March, radio continues to dominate the media landscape in Kenya.
Radio Citizen, owned by Royal Media Services, retains the national lead at 13% reach for both February and March, followed by Radio Jambo of Radio Africa Group at 7.3% and 6.8%, in February and March respectively, and Standard's Radio Maisha with 6.6% and 6.8%.
Regional vernacular radio stations have become increasingly popular, with Inooro FM and Kameme FM topping their respective regions in Central Kenya.
Other vernacular radio stations, such as Egesa in South Nyanza and Ramogi FM and Namlolwe in Lake Victoria region, have also gained significant followings.
Despite the growth of online media, radio remains the most popular media channel in Kenya, with a high penetration or levels of access.
Access to newspapers remains low, with around 9.5% of those interviewed reading a newspaper.
