This archive report was first published on 3 August 2019.
Kenya's music scene is set to shine with the Kenya National Music Festival, thanks to a Ksh 7 million sponsorship from KCB Foundation. The funding will support the festival's 2jiajiri youth empowerment programme, which aims to educate young people about socio-economic issues and promote entrepreneurship.
According to KCB Foundation Managing Director Jane Mwangi, the sponsorship is an opportunity to influence culture and inculcate the spirit of entrepreneurship among the youth. 'Our aim is to influence culture at the nascent age all through to adulthood by inculcating the spirit of entrepreneurship through songs, poems and drama,' she said.
The festival, which will be held at Kabarak University in Nakuru County from August 3rd to 15th, 2019, will feature outstanding performances presented to the President. The Executive Secretary of the Kenya Music Festivals, Ruth Agesa, thanked KCB Foundation for its support, saying it was timely and would help thousands of learners appreciate the opportunities for entrepreneurship that the 2jiajiri programme holds.
As part of its commitment to growing culture and sports in the country, KCB has supported various events, including the WRC Safari Rally and the Karen Masters. The organisation recognises the role culture and sports play in the existence and survival of communities, particularly for social cohesion, solidarity, stability, identity, promoting unity and economic development.
