This archive report was first published on 31 July 2019.
July 31, 2019, marked a significant shift in the music industry, with new-age artists leveraging digital platforms to create a buzz around their releases. The online chatter surrounding Ethic, Ochunglo Family, Sailors Gang, Rico Gang, and similar artists is a testament to their innovative approach.
As the saying goes, 'you can't teach an old dog new tricks.' However, this age-old adage may not apply to the music industry, where established artists can learn from the strategies employed by their younger counterparts.
One of the key takeaways from new-age artists is their ability to create organic conversations around their music. Unlike traditional PR stunts, their approach sparks genuine interest and engagement from their audience.
By examining what these young artists are doing right, established musicians can adapt their strategies to better connect with their audience and stay relevant in a fast-paced world.
As the music landscape continues to evolve, it's essential for established artists to be open to learning from new-age artists and embracing innovative approaches to stay ahead of the curve.
