Ad Dynamo has established a Nairobi office as part of its strategy to expand digital advertising services across Africa. The new location employs Kenyan professionals with expertise in digital marketing and is led by Adrian Ciesielski, who emphasized the company's long-term commitment to the region.
The firm partners with major platforms including Twitter, Snapchat, Verizon Media, and Spotify. Ciesielski noted that Ad Dynamo has operated in Kenya for over five years, with the Nairobi office marking a formal expansion of its local operations.
Twitter's Senior Director of Client Solutions EMEA, Barry Collins, highlighted Africa's growing importance to the platform's global strategy. He cited sustained user engagement and revenue growth across the continent, particularly in Kenya, which hosts one of the most active Twitter audiences in Africa.
Sean Riley, CEO of Ad Dynamo, explained that the company acts as a direct extension of Twitter's global operations. "We provide Kenyan advertisers with the same level of support as clients in New York or London, ensuring their campaigns meet international standards," he said. Ad Dynamo does not add markups to Twitter ad spend, according to Riley.
Kenyans' unique engagement with Twitter includes viral trends like the weekly #KOT, reflecting the platform's cultural impact in the region.
