The African Organisation for Standardisation (ARSO) has launched the Eco Mark Africa (EMA) certification system, designed to enhance the global competitiveness of African goods and services through standardized quality and safety protocols. The initiative, unveiled in Nairobi, aligns with preparations for the Continental Free Trade Area (CFTA) and seeks to address longstanding challenges with counterfeit and substandard products on the continent.
ARSO President Eve Gadzikwa emphasized that the EMA would strengthen Africa's branding efforts, stating, "Our goods will soon be labelled and positioned accordingly." She highlighted the system's role in vetting imports as the CFTA expands regional trade corridors.
ARSO Secretary-General Hermogene Nsengimana outlined requirements for businesses, including hotels, food producers, and market operators, to obtain certification through national standardization bodies. "This will be done through the national standardisation bodies of respective countries," he said, underscoring the decentralized implementation approach.
The certification framework targets horticultural exporters and other sectors reliant on international market access, with a focus on green goods and sustainable practices. Industry stakeholders anticipate the EMA will streamline compliance and boost investor confidence in African supply chains.
