Fr. Dominic Wamugunda, dean of students and sociology lecturer at the University of Nairobi, has raised concerns about the Kenyan media's disproportionate focus on negative news. He argues that the constant coverage of violent crimes and scandals risks shaping public perception of societal norms.
"There is too much bad news coming through our media channels," Wamugunda stated. "Stories about domestic violence, murder, and legal disputes dominate headlines, while positive developments receive insufficient attention." He noted that even cases involving legal professionals and social protection advocates are often framed through a negative lens.
The academic emphasized that sustained exposure to negative reporting could normalize destructive behaviors. "When people repeatedly see reports of violence and corruption, they may come to view these as acceptable societal standards," he warned. "This undermines efforts to foster a culture of integrity and progress."
Wamugunda called on media outlets to adopt a more balanced approach. "While it's important to expose wrongdoing, there's a need to also showcase the positive initiatives driving Kenya's development," he said. "The younger generation deserves to see role models and success stories that reflect the country's potential."
The lecturer highlighted that many positive stories go unreported, including community projects, technological innovations, and social reforms. "There is so much good happening across Kenya, but it remains hidden behind the noise of sensationalist reporting," he concluded.
Fr. Wamugunda is the dean of students and sociology lecturer at the University of Nairobi.
