Kenyan television and radio programs are under scrutiny after claims emerged that some guests pay to appear on political and corporate discussions, raising concerns about journalistic ethics and editorial independence.
Former KTN news anchor Joy Doreen Biira, now a media consultant, highlighted the issue on social media, citing a report that someone paid a host for an interview. 'How bad is rent-seeking in your country?' she asked, questioning the ethics of media practitioners who might profit from such arrangements.
Dr. Kioko Ireri, an associate professor of journalism at USIU-A, criticized the repetition of the same political figures and analysts on air. 'Why do you bring the same guests every time? Aren’t there other Kenyans more qualified to speak on national issues?' he questioned, emphasizing the need for diverse perspectives in media coverage.
The controversy intensified following a panel discussion on Kenya Airways' proposed takeover of Jomo Kenyatta International Airport. Mugo Theuri, former managing editor of People Daily, criticized the selection of politicians over industry experts, stating, 'Instead of debating objectively from a point of knowledge, some exhibit a dire need for education.'
While some media figures denied allegations of pay-to-play practices, others acknowledged systemic issues. Victor Bwire of the Media Council of Kenya argued, 'News programmes are free... You pay for adverts,' suggesting the problem lies elsewhere. Meanwhile, Ugandan media observer Ganzi Muhanguzi noted that formal rate cards for talk show appearances exist in some East African countries.
Historical context reveals that during the 2013 and 2017 elections, media outlets reportedly accepted fees from political candidates seeking airtime. A source indicated that 'a fee was indirectly paid to presenters,' highlighting long-standing concerns about media integrity.
Despite denials from media executives like Peter Opondo of Mediamax Network, who stated, 'No one pays to appear on editorial TV shows,' the debate continues over whether ethical journalism can thrive in an environment where financial incentives may influence content.
