Hugo Boss anticipates operating profit growth exceeding sales increases in 2019, driven by expanding e-commerce operations and Asian market momentum, according to the German fashion house's latest financial outlook.
Renowned for tailored menswear, the company has shifted toward casual and sportswear lines to attract younger consumers while bolstering its digital platform following a strategic repositioning effort. CEO Mark Langer emphasized the role of online sales and Asia-Pacific expansion in sustaining profitability.
The firm projects a high single-digit rise in operating profit and mid single-digit currency-adjusted sales growth for 2019. This follows a record 100 million euro milestone in online revenue during 2018, which the company says will fuel continued double-digit e-commerce growth.
Despite concerns over slowing luxury demand in China, Hugo Boss maintains confidence in Asia-Pacific markets, where it expects
