Amazon.com Inc announced plans to shut all 87 U.S. pop-up stores by April, redirecting resources toward expanding its book retail operations, according to a company spokesperson.
The decision followed reports from employees cited by the Wall Street Journal, as the e-commerce giant reevaluates its physical retail strategy. Amazon shares declined 1.4% on the news, while Barnes & Noble Inc. fell 8.9%.
The move comes as Amazon leverages its 2017 acquisition of Whole Foods and its cashierless Amazon Go stores to showcase products like Echo devices. The company will instead prioritize