Kenyan audiences have shown strong support for international African music acts, with ticket demand often exceeding supply within weeks of announcements.
Mr. Eazi revealed in an interview with Okay Africa that his latest project, Life Is Eazi Vol. 2: Lagos To London, was strategically launched in East Africa rather than Nigeria. The artist emphasized the region's musical receptiveness, citing Kenya, Uganda, and Tanzania as key markets.
"The first place I went after the listening party was East Africa. We didn’t even come to Nigeria. Kenya, Uganda, Tanzania. We’re not just waking up and saying ‘we are going to East Africa’. It was deliberate."
The artist noted that performance fees in Kenya often surpass those in Nigeria, with reported earnings reaching $100,000 for shows that would struggle to secure similar payments in his home country. This contrast has sparked concerns among local Kenyan musicians facing financial challenges in the domestic market.
"You can easily get that money by walking into Kenya or walking into Gambia. Nobody is going to pay you $100,000 in Nigeria to do a show, or even $60k to come and jump on stage for a set."
