Google has announced plans to prohibit political advertising on its platforms ahead of Canada's federal election, citing difficulties in complying with new transparency requirements outlined in Bill C-76, according to a report.
The legislation, enacted in December 2018, mandates online platforms maintain a registry of all political and partisan advertisements they publish, either directly or indirectly. The law applies to all digital services, including search engines and video-sharing platforms.
Canada's federal election is scheduled for October, with Google stating it will adjust its advertising policies to block content falling under the bill's definitions. Other services like YouTube and search results will remain accessible during the campaign period, the report noted.
A Google spokesperson declined to comment on the report. The publication did not provide additional details on the company's compliance strategy.
