A recent analysis by global strategy consultants Wilson Perumal & Company has classified Kenya as a 'complex' market for foreign investors, highlighting both opportunities and challenges for multinational firms.
The study places Kenya sixth among eight 'builder' nations, including India, Peru, and South Africa, noting its appeal for manufacturing but limited consumer market potential. While acknowledging Kenya's business-friendly reforms, the report emphasizes the need for more stable and mature regulatory frameworks to support long-term investment.
The analysis explains that 'builder' markets are in development, with established manufacturing hubs but complex consumer landscapes and regulatory instability. African countries ranked ahead of Kenya include Egypt, Botswana, and Morocco, reflecting varying levels of market maturity across the continent.
The findings align with the World Bank’s Doing Business 2019 report, which saw Kenya rise to 61st globally, citing improvements in tax processes and property registration. Reforms such as streamlined VAT reporting and an online land rent system contributed to the improved ranking.
Kenya outperformed regional giants like South Africa (82nd) and Nigeria (146th), positioning itself as a key investment destination in East Africa.
