This archive report was first published on 30 July 2019.
July 30, 2019, marked a year when SEO work was in high demand. Thousands of SEO agencies were offering their services, earning a substantial income, and often struggling to keep up with the workload. This need for assistance led to the emergence of SEO resellers, also known as White Label SEO companies.
These companies are essentially SEO agencies that sell their services to other firms under their brand name. This allows them to accept as much work as they can handle without having to refuse any customer. Since the reseller work is done under their brand name, the client remains theirs, and they get to keep the profit without having to do any work.
Believe Word of Mouth Not Google ¶
Instead of searching for a reseller on Google, it's recommended to reach out to your network. Ask partners, friends, and colleagues to refer you a good white label SEO company. Just because an agency is ranked top in Google doesn't mean they will make a great partner. Some people use black hat tricks to temporarily rank on top position to lure customers.
Studying online reviews and testimonials can also help find a partner company. Customer testimonials are like word of mouth from people who have worked with the firm. It's essential to finalize more than one firm before deciding which one will be your partner.
Always Ask for the Previous Record ¶
Before partnering with an SEO agency, it's crucial to see their past work. If they don't have a record to show, one can assume that either they are new in business or have something to hide. Ask for customer testimonials and their greatest achievements. Visiting their official website can also give insight into how they manage their own website.
For instance, Boostablity is a White Label SEO Partner Company that has built a great website where you can see case studies, firm history, and goals, as well as a blog section. A potential customer can judge the experience and skills of its SEO experts from this website.
If an SEO agency can't manage their own website, how will they do yours? They are also doing business like you and need all the customers they can get. For that, they have to make a great website that potential customers like you find attractive. See if their website is search engine optimized. If it's not, they don't have the skills to do it or are too busy to do it. If they are too busy, trusting them with your work might not be a good idea.
They Don't Make Unrealistic Promises ¶
SEO can't promise precise results, and a good agency doesn't guarantee things that are too good to be real. They will be straightforward and provide you with information on every step of their campaign. You will see the quantity and quality of their work, and how it has improved your site traffic and rankings. If a firm guarantees top ranking, there is a possibility that they might use black hat SEO to achieve that goal. You might temporarily get your rankings, but it will damage the site permanently after that.
