This archive report was first published on 29 July 2019.
On Monday, Java House Group opened its 65th branch on Mbagathi Way, Nairobi, as part of its ambitious plan to become the leading coffee chain in East Africa.
With this launch, Java House has further solidified its position in the market, following the opening of another branch at MP Shah Hospital.
Java House currently operates in 3 countries in East Africa (Kenya, Uganda, and Rwanda) and 14 cities in the region.
According to the company, local consumption of its premium coffee has significantly reduced the export of bulk raw coffee to global markets.
"We are pleased to be opening yet another branch. Our goal is to bring the Java House experience closer to our guests who we consider family," said Java House Chief Executive Paul Smith.
Java House, which also owns the 360 Degrees and Planet Yogurt food chain brands, has a total of 75 stores in the region.
With the increasing competition in the market, Java House's decision to expand its business could be attributed to the growing demand for coffee in Kenya.
Kenya is one of the biggest coffee exporters of high-quality Arabica coffee to the rest of the world, with the commodity being a livelihood earner for over 700,000 smallholder farmers across coffee-growing areas in the country.
