This archive report was first published on 27 July 2019.
Published on July 27, 2019, by James Kahongeh, a renowned author, the article delves into the world of pop culture and its profound impact on society.
As the world bid farewell to the epic HBO series Game of Thrones in April, fans were left wondering who would reign supreme in the Seven Kingdoms. The phenomenon of pop culture is a fascinating topic, with its influence extending far beyond the realm of entertainment.
Take, for instance, the catchy phrase 'Bindu bichenjanga,' which originated from a Luhya song by Amos Barasa. This phrase, meaning 'circumstances change,' was widely used as a campaign slogan in the 2017 general election, warning politicians of their impending doom.
Another popular phrase, 'Utaaambia watu nini?' or 'what will you tell people?' is a common saying in Kenyan culture, used to chide individuals who fail to make critical decisions. Comedian DJ Shiti is credited with coining this phrase.
According to American scholar Ray Browne, pop culture encompasses the aspects of attitude, behavior, beliefs, customs, and tastes that define people in any society. Tim Delaney, a sociology professor, defines popular culture as the products and forms of expression that are frequently encountered and widely accepted.
Popular culture influences our behavior, enhances our prestige in our peer group, and is characterized by language and behavior. The community of Kenyans on Twitter, known as KOT, is a prime example of this, with members identifying each other with ease online.
Dr. Jim Taylor, a psychology expert, argues that popular culture is grounded on expressions that are fundamental to the society. He posits that humans are unwittingly influenced by the messages that underlie popular entertainment.
However, scholars argue that pop culture today is as vague as it is fluid, with no habit sticking around for any meaningful period. Instead, practices come and go, fading away from popular use.
Global icons like Michael Jackson, Beyoncé, and Rihanna, who thrived in the mid-2000s, are now relegated to the realm of 'classics,' listened to exclusively by older generations.
