This archive report was first published on 27 July 2019.
On July 27, 2019, a groundbreaking partnership was signed between the Standard Group and Agriculture Infrastructure (AGIN) to launch an innovative App aimed at empowering Kenyan youth in agribusiness.
The App, dubbed 'My300', seeks to promote 30,000 micro-businesses owned by young people, leveraging technology to create businesses with a potential turnover of up to Sh300,000 per month.
Speaking during the signing of the partnership, Standard Group Chief Executive Officer Orlando Lyomu emphasized the importance of the platform in empowering youth across Africa, with Kenya being the starting point.
“Today marks a very important step as a media house since we launched our Farm Kenya Initiative in September 2018. We were very clear about the role we wanted to play and it is exciting that that journey has culminated into this historic agreement we are signing today,” said Mr Lyomu.
The App aims to connect producers to consumers, removing middlemen who make farmers and consumers lose value in the process.
According to AGIN CEO Felix Musau, farmers who want to use the My300 platform are charged between Sh100 to Sh300 monthly based on the number of customers they have.
“Our target first is the urban youth. We have started with Nairobi and hope to expand to other towns and later rural youth. “The target is at least 30,000 microbusiness to aggregate and use their social capital by monetising their relationships to get sustainable revenue,” said Musau.
