Mediamax Head of Radio Quits Amid CEO Fallout

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Nyakundi Report

Newsroom 1 min read

Primary source Kenyan Digest archive

This archive report was first published on 25 July 2019.

On July 25, 2019, Business Today reported on the sudden departure of Joyce Gaturo, head of radio at Mediamax Ltd, following a reported fallout with the company's CEO.

Gaturo, who joined Mediamax in August 2018 from Royal Media Services, had been instrumental in the growth of the company's six radio stations, including Milele, which saw its revenues increase from Ksh4 million to Ksh14-16 million per month under her leadership.

However, sources close to the company alleged that Gaturo had been frustrated by management's interference with radio programming and planning, as well as the reduction of financing for publicity campaigns.

Joshua arap Sang, who was hired by Mediamax's Kalenjin radio station Emoo in June, was appointed deputy head of radio in the wake of Gaturo's resignation.

The company's radio stations have also been plagued by frequency hitches that have cut off listeners in parts of Nairobi and Western Kenya.

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