This archive report was first published on 24 July 2019.
On July 24, 2019, South African retailer Game Stores made its mark in Kenya by opening its third outlet at Kisumu's Mega City Mall, its first branch outside Nairobi.
The move by Massmart Holdings subsidiary Game Stores follows the launch of its Garden City and Karen Waterfront outlets.
Game will occupy the mall's prime space on the ground floor, while Nakumatt, which was Mega City Mall's anchor tenant, is currently on the 1st floor.
Kenya has the second most developed retail market in sub-Saharan Africa, with about 30 percent of retail shopping being done in formal outlets, according to a Citigroup study.
