Njoki Chege recently wrote about her concerns regarding the behavior of some young men, referring to them as the 'Blueband boys.' According to Chege, these individuals prioritize showing off their wealth and status on social media over taking responsibility and making meaningful investments in their lives.
Chege expressed disappointment in the reactions she received after publishing her initial article on the subject, with some readers criticizing her opinions and others defending the behavior of these young men. Despite the backlash, Chege maintains that her observations are valid and supported by experts she has spoken to.
Characteristics of the 'Blueband Boys' ¶
Chege describes the 'Blueband boys' as men who are more focused on their appearance and social media presence than on building a stable and secure future. They often live with their mothers well into their twenties, expecting everything to be done for them, and prioritize buying expensive items such as cars, designer clothing, and luxury accessories over saving money or investing in real estate.
According to Chege, these young men lack intellectual rigor and are not interested in engaging in deep conversations about life, investment, or planning for the future. Instead, they are more concerned with impressing their friends and gaining validation on social media.
Criticism and Concerns ¶
Chege criticizes the 'Blueband boys' for their arrogance, self-entitlement, and lack of manners. She believes that they are not capable of withstanding the pressures of relationships and marriage, and that they prioritize taking photos of their possessions and experiences for social media over genuinely investing in their relationships.
Chege also expresses concern that these young men are not being taught the importance of responsibility, sacrifice, and hard work by their fathers. As a result, they are not equipped to become great husbands and fathers, and may struggle to build stable and secure families.
Chege concludes by urging the 'Blueband boys' to 'man up' and take responsibility for their lives, rather than relying on their mothers or seeking validation on social media. She encourages them to walk in the footsteps of their fathers and strive to become responsible, hardworking, and genuine men.
