In celebration of International Women's Day on March 8, Kilimall, an online store, has initiated an online campaign called #BeBoldwithKilimall. The campaign aims to help women achieve their dreams in the new era of online shopping.
The campaign, which runs from February 27 to March 10, 2017, encourages women to share their dreams on social media using the hashtag #BeBoldwithKilimall. Kilimall will select a few winners to reward with the realization of their stated dreams.
According to Kilimall Kenya MD Victor Ma, the campaign is an opportunity for the company to gain the confidence of women as it strives to make e-commerce a lifestyle in Kenya. He stated, "We are not lost to the fact that women in Kenya and all over the world go through several challenges. This International Women’s Day, we are encouraging women to boldly stand up to these challenges and achieve their dreams."
Kilimall Marketing Manager Gladys Liu invited women to participate in the campaign, saying, "We are asking all women, whether professional women, family women, girls in colleges or women in sports to join us in creating a bolder woman."
During the campaign period, Kilimall will offer discounts of up to 50% on select products, including fashion, home and living, electronics, smartphones, and accessories. Additionally, there will be hourly flash sales with discounts of up to 90% and a spin of a Lucky Wheel on the Kilimall Android App.
The winner of the social media competition will be announced on International Women's Day. The campaign is part of Kilimall's efforts to promote e-commerce and empower women in Kenya.
The recovered account cited reporting by Mpasho.
