This archive report was first published on 24 July 2019.
On July 24, 2019, Indian conglomerate Godrej Consumer Products Limited marked its commitment to scaling up its presence in East Africa with the launch of Valon Body Lotion in Kenya.
Godrej Chief Executive Officer Mr. Rohit Vengurlekar emphasized the company's dedication to providing East African consumers with high-quality products at affordable prices.
"We have invested heavily in the Valon Body Lotion's research and development to deliver superior skin care products at a great value for the Kenyan consumer," Mr. Vengurlekar said.
With a 42% market share in petroleum jelly, Godrej aims to leverage its 45-year brand presence in Kenya to penetrate the body lotion segment.
Kenya's skin care industry is projected to grow, with a value compound annual growth rate (CAGR) of 4% expected over the forecast period to reach $137 million by 2022.
Market research indicates an expanding and discerning consumer base seeking more natural ingredients and variants in their skin care products, with preferred natural ingredients including cocoa butter and shea butter, milk and coconut, aloe vera, and glycerine.
The Valon Body Lotion range includes Soothing Aloe & Avocado Oil, Nourishing Cocoa Butter, Renewal Glycerin & Vitamin E, and Hydrating Milk & Shea Butter variants, priced at Kshs 50 for 100ml, Kshs 95 for the 200ml, Kshs 155 for 400ml, and Kshs 215 for the 600ml.
