The live-action remake of Cinderella by Walt Disney Co. debuted with $70.1 million in sales over its opening weekend, generating buzz from Nairobi to Las Vegas.
XFM and VLCC partnered in Nairobi to find a local Cinderella, inviting women to try on a glass slipper. After searching, a woman fit the slipper, and VLCC transformed her into a princess for the day.