Terryanne Chebet, a journalist and entrepreneur, is the founder of Keyara Organics, a natural skin and hair care brand that is now available in health stores and beauty shops in Nairobi, Naivasha, Malindi, and outside Kenya in Lusaka, London, and New York.
Keyara Organics sources its ingredients from across Africa, including Shea butter from Uganda, Cocoa Butter from Ghana, Coconut oil from Kenya, Marula oil from South Africa, and Argan oil from Morocco.
Chebet describes herself as a proud child of Africa and hopes that her brand will help change the negative narrative about Africa. She says, 'It is time that the world begins to see the other side of Africa. Some of the world's most luxurious skincare brands source their premium oils from Africa, but we, Africans, are left to only export raw materials and very rarely benefit from the opportunities in value addition. We export the raw materials, they manufacture, and sell back to us. What a paradox.'
Chebet encourages African entrepreneurs to create unapologetic African brands that can compete internationally and hopes that African consumers will support high-quality African products.
