Comedian Anne Kansiime has been unveiled as the brand ambassador for Old Mutual Kenya's nationwide campaign, Question Campaign.
Role of the Brand Ambassador ¶
Kansiime's role will involve facilitating conversations on financial planning and promoting insurance infiltration into wider national segments.
According to Old Mutual Kenya CEO Rueben Java, Kansiime's comedy talent will help communicate insurance policies to the general public.
"We have purposefully designed this campaign in a way to better engage the public on insurance and educate them on how best to secure their future. Kansiime and the brand drivers engaged will push this message to Kenyans across the counties, in practical and captivating way," Java said, adding, "the team will be tasked to inform and create awareness on the importance of financial planning to secure one’s future."
Campaign Details ¶
Kansiime will be joined by other brand advocates, including media personalities Larry Madowo and TerryAnne Chebet, who will target the upper market segment. Meanwhile, Jacquey Nyaminde aka Wilbroda, Dennis Mugo aka OJ, and Francis Njenga aka Mogaka will target Kenyans in the lower segment.
The recovered account cited reporting by Citizen TV,E! News.
