LG Electronics East Africa has said its Kenyan strategy will continue to rely on local partners as it looks to expand value for consumers and strengthen its market position.
East Africa Managing Director Janghoon Chung said the company intended to keep building its product range in Kenya while increasing marketing and distribution investment as the business grows.
“As the LG business in Kenya continues to grow, the company anticipates it will continue to expand its portfolio of brands within Kenya, which should enable LG’s economic investments in the form of marketing spending and distribution capabilities to grow consistent with the business,” said Mr Chung.
He made the remarks ahead of the 2018 Korea Consumer Goods Expo, where 150 Korean businesses were set to display consumer products.
The two-day event was organised by the Korean embassy in Nairobi and the Korea Business Centre, a government agency that promotes trade and investment between Korea and the rest of the world.
The expo was meant to introduce Kenyan businesses and consumers to Korean lifestyle products, technology, beauty and food.
For LG, the event offered a chance to seek new partnerships while giving shoppers an opportunity to experience the company’s consumer products and technology.
In 2018, LG rolled out its Instaview refrigerator in East Africa. The company said the fridge reduces cold air loss.
It also introduced the TwinWash machine, which helped strengthen LG’s standing as one of the region’s trusted appliance brands.
