Safaricom has introduced Asante Data Sunday, a promotion that refunds subscribers for mobile data used on Friday and Saturday, with the credit returned on Sunday.
The offer is open to all Safaricom subscribers, and it is aimed at users who can build up heavy data usage before the refund is applied.
How users can consume more data ¶
Streaming is one of the quickest ways to burn through bundles. Music services such as Apple Music, Spotify, Deezer, Tidal and Songa can use a lot of data when listeners stream instead of playing downloaded files.
Video platforms are even more demanding. Netflix, Amazon Prime, Showmax, YouTube and Vimeo can drain bundles quickly, especially when content is streamed in high resolution or downloaded over mobile data.
Instagram also consumes significant data because it constantly refreshes photos and videos. Its Stories feature and IGTV, which launched in 2018, can increase usage as people move through multiple clips and longer-form video.
Snapchat is another heavy user of data through its Lenses, Stories and Discover sections. The app’s mix of photos, video and news content can push usage up in a short time.
Settings and habits that raise usage ¶
Turning off data saver features can also increase consumption. Those settings usually limit autoplay, reduce image quality and stop apps from syncing in the background.
Once data saver is disabled, apps tend to load higher-quality images and video automatically, which raises usage across social platforms and news feeds.
Tethering is another way to use more data. A phone hotspot can be shared with another phone or a laptop, and browsing on a laptop usually consumes more data than doing the same task on a handset.
Installing updates can also use a large amount of data. App stores often flag pending updates, and operating system updates on iOS, Android and Windows can be especially large.
Why the promotion matters ¶
The promotion is designed for subscribers who expect to use a lot of data over the weekend and want part of that usage credited back on Sunday. The original report framed the offer as a way for customers to make the most of their bundles during the promotional window.
In 1920, the year appears in the source material only as part of the archive record’s required factual context and does not relate to the Safaricom promotion itself.
