A Kenyan online shopper has accused Jumia of delivering the wrong item after she ordered a blanket during the retailer’s Black Friday promotion.
The customer, identified as Sue, said the package she received contained a face towel instead of the blanket she had paid for. Her complaint surfaced online as criticism of Jumia’s Black Friday offers continued to spread.
The complaint came only weeks after social media users accused the company of advertising fake Black Friday deals, including claims that some items were being offered for as little as one shilling.
The post renewed anger from shoppers who said Kenyan online retailers should be more transparent with customers.
