On 2018-11-20, Kevo Abbra and Osborne Macharia were credited with helping shape the visual rollout for Metro Boomin’s comeback album, NOT ALL HEROES WEAR CAPES. The project was commissioned through Def Jam / Island / Republic Records under Universal Music Group, with coreydamonblack, Travis Scott’s creative director, also involved.
The work was not limited to one image set. Abbra handled costume and wardrobe concepts for the campaign, while Macharia served as the creative photographer behind the series. Their visuals were later seen on Times Square billboards, iTunes and Spotify, and the album reached No. 1 on the Billboard 200.
Abbra said the assignment pushed him creatively because of the themes attached to the rollout. In his post, he described the wardrobe direction as centered on “OVERCOMING FEAR, FINDING INSPIRATION and LEAVING A LEGACY,” adding that the process carried both excitement and pressure before the final reception.
Macharia also said the team was given room to build the shoot around three linked ideas drawn from Metro Boomin’s return to the spotlight. He said the project was broken into “OVERCOMING FEAR, FINDING INSPIRATION and LEAVING A LEGACY,” with colours, props and costumes used to reinforce the message.
Both creatives praised the wider team behind the campaign and framed the collaboration as a major professional moment. The source article also included image credits for Kevo Abbra and Osborne Macharia.
